Ask Others for Evaluations
Almost everyone attends events of some kind – music festivals, book signings, busi ness conferences, tradeshows, etc. Finding people to talk to about their past experi ences should therefore not be too difficult.
Start by canvassing your family, friends and business associates for anecdotal informa tion about past experiences, or ask them to keep a little journal for you when they next attend an event. As an alternative, you could create a short event evaluation form and ask the person attending to spend a few moments appraising the event.