Brochures
When preparing brochures, focus on communicating all the benefits of attending. Benefits of attending an event may include:
• a fun night out
• supporting a good cause
• reconnecting with old friends
• learning something new
• networking
• hearing a celebrity speak (or meeting a celebrity)
• keeping up with current trends in the industry
Among the other items you might include in a brochure:
• Who should attend
• When and where the event takes place
• Information about the entertainers or speakers
• Testimonials (e.g. from someone who attended last year)
• That seats are limited (mention if past events sold out)
• A call to action such as “Get your tickets now!”
• How to register, including your phone number and web address
The ideal brochure for a public event is one that can double as a poster (e.g. printed on one side of a colorful 8½“ x 11” sheet). Post them on public bulletin boards and, if appropriate, boards at bookstores and college campuses.
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