Cold calling involves picking up the telephone and calling strangers. It is something many people fear doing. But it can be an effective way of generating business for those who are confident and not too afraid of hearing the word “no”.
Because the reality is that some people will say “no”. Some will not even give you the opportunity to say why you are calling. However, it is also a reality that there are
people who need event planning services who don’t know where to turn – and would welcome a call from someone who can help them.
With that in mind, look at each call as simply an introduction of your services – services that could possibly help this person and organization. Here’s a short course in cold-calling that you can use no matter what corporate market you choose.