Refers to our need to be seen as different from other people in some respect, rather than being seen as, or feeling, exactly the same. Although we appear to crave similarity to others in many respects, we do not want to be exactly like them. Most people crave some feelings of individuality. Because of this we may occasionally behave in unusual or bizarre ways. This may risk social disapproval from others, but it reaffirms (to ourselves at least) our sense of individuality. People may also seek individuality because they desire more control in their lives. Merely conforming to the group norm means that we lose our sense of personal freedom, so the occasional foray into our own individual ways of behaving can maintain the sense of personal control.