Invite the Media to the Event
A good way to invite the media is by sending a media advisory. This is a one-page document which you can fax, email or mail. The following template is provided by Real World PR.
Make sure you are prepared to work with any media that attend the event. You should have: a volunteer or staff member to assist them, someone they can inter view, and media kits. A media kit is a two-pocket folder (either purchased from a stationery store, or printed with your client’s logo) with information about the event and the organization.
It may include:
• News release
• Fact sheet
• Biography of the CEO or celebrity speaker
• Photocopies of news stories about past events
• Small promotional items (e.g. bookmark, postcard, etc.)