Publicity Before the Event
The best way to market an event– with the greatest number of attendees for the lowest cost – is to get free media publicity before the event. While you don’t have the final say over what gets reported, the exposure can give a tremendous boost to ticket sales.
To market your event, submit a summary of your event details (date, time, theme, cost, what’s happening, etc.) to any upcoming events columns in local newspapers and maga zines. If your client is a non-profit organization, type “Public Service Announcement” at
the top of the notice, and send it to radio stations and cable TV stations as well.
If you have a celebrity, speaker, or an articulate entertainer who will be appearing at the event, contact local media to arrange interviews before the event. Long distance tele phone interviews can be done by local newspapers and radio stations. Newspapers
can do interviews by email as well.