Retail Audit  

Retail  Audit:

 A form of secondary research that measures the retail sales and market share  of all major brands within a representative sample of shops. Individual producers may then decide to subscribe to this service on a weekly or monthly basis. Among the benefits of retail audits are:

•    Provides analysis of the composition and trends of sales within different types of outlet (supermarkets, chemists, etc.)
•    gives producers an early warning of changes in consumer purchasing patterns that will soon feed through to demand (via changes in wholesale stock levels)
•    provides data on shop distribution  levels.